Hospital In Focus | AMRI Hospitals
AMRI Hospitals was conceived in 1996 as the brainchild of some leading industrialists in Kolkata, with a group of legendary physicians spearheading the medical aspect. It was one of India’s first public-private ventures in healthcare. The ‘Organizational WHY’ – or the grand purpose – was clear right from the outset: To commit its focussed army of doctors and caregivers to treating the most complicated cases with dedication, expertise and compassion. The organization has, since, travelled an eventful and chequered journey, and currently takes care of around 4.5 lakh patients annually across nearly 1,000 beds.
AMRI Hospitals is today a premier private healthcare network of Eastern India, with three super speciality hospitals at Dhakuria, Mukundapur and Salt Lake (in Kolkata, West Bengal), a super speciality hospital (at Bhubaneswar, Odisha). and a state-of-the-art daycare centre on Southern Avenue in Kolkata.
Over the last 25 years, the Group has crossed several sparkling milestones, delivering an immense quantum of contribution to the lives of people, not just from Kolkata and Eastern India but also from other parts as well, such as South Asia and around the world. The group brings to the table a clutter-breaking signature that’s unique to it, making it a leading healthcare personality of the country, and one that is always ahead of the curve.
Mr Rupak Barua, Director & Group CEO of AMRI Hospitals, is a name to reckon with in the healthcare sector of India. An alumnus of Calcutta University, he subsequently pursued advanced studies at the Singapore Management University, IIM-Ahmadabad and IIM-Bangalore. He has held several senior administrative positions at major corporate hospitals of Kolkata, in a career spanning over three decades. He is currently President of the Association of Hospitals of Eastern India (AHEI) and Chairman of the Healthcare Sub-Committee of CII (Eastern Region). Associated with various other national industry and social bodies, Mr. Barua has played an important role in transforming the healthcare delivery system in Eastern India.
The vision, mission and philosophy of AMRI Hospitals come together seamlessly to deliver the finest healthcare experience to the people of Eastern India - one that is backed by advanced technologies and state-of-the-art facilities, and comes with a team of world-class physicians and highly skilled medical and non-medical workforce. It is all in aid of driving the overarching purpose of the organization: That of providing value-for-money services that lead to exemplary clinical outcomes.
The culture at AMRI Hospitals revolves around care, with all attention and morale devoted towards taking the patient experience higher and better at every possible step. The team comprises focused, dedicated, and target-oriented individuals who are always willing to go an extra mile to proffer quality healthcare. This empathy-first, ‘can-do’ spirit runs across rank and hierarchy, with robust values like teamwork, transparency and trust connecting every dot. All medical and non-medical departments come together in a harmonious blend to provide the best of services and experience to patients.
The primary strength of AMRI is an impressive roster of physicians and healthcare workers who provide exceptional clinical outcomes, aided by the latest technologies and driven by a passion to engineer memorable patient experiences. Another key strength is a steadfast belief in working towards initiatives that have acceptability amongst people, besides being sustainable and affordable. Future-ready technologies, adept human resources and streamlined operational capabilities have helped AMRI evolve into one of the Best Performers in the sector. Being a multi-speciality hospital group, AMRI provides a wide range of portfolio and protocols : From the usual specialities to solutions for fertility, dental, eye, hair and skin treatments among others, making it a unique, one-stop healthcare solution destination.
As a patient-first organization, the leadership and think-tank at AMRI is always exploring innovative new horizons. The most prominent initiative taken by AMRI Hospitals during the pandemic period was the #NoRefusal campaign, which, as the name suggests, ensured not a single patient was refused, be it COVID positive or non-COVID, and all the necessary measures were taken to make certain of their care and treatment. The ‘361o programme’ is another major initiative, which AMRI had launched in the pre-COVID days of 2020.
Under the initiative, the healthcare group provides an all-round service platform to offer sophisticated treatment processes. The platform underwent improvisation during the pandemic and AMRI started offering value-added services like telemedicine, virtual visiting hours, cab pick-up and drop for OPD patients, awareness forums, and community outreach programmes, all keeping in mind the pandemic situation. Indeed, the 361o initiative went on to win a national-level award for being one of the best branding campaigns in healthcare.
As a market leader in the quality healthcare space, AMRI has been making a mark in a wide range of spheres and domains. For one thing, it has consistently introducing a slew of new technologies, not just to the population of Eastern India, but to demographics spread right across the country. From nano-pacemakers to TAVI in cardiac care, from O-ARM in advanced neuro care to Renal Denervation Therapy, the latest in hypertension management, the group has been a pioneering force. The Group makes it its mission to take an active interest in mining and adopting next-in-class technologies and systems to ensure best clinical outcomes at all times.
As they say, good work never goes unrewarded. The multi-faceted contribution and impact that AMRI has been engineering in its space has been reverberating with the industry and communities strongly. Not surprisingly, it has been garnering rave reviews and prestigious awards from various quarters. Some of them are :
AMRI Hospitals ranked 2nd among private hospitals in East zone under the category 'Best Tertiary Care Hospitals in India' in The Week-AC Nielsen Survey 2017.
In a 2010 survey conducted by Quality Circle Forum of India, AMRI Hospitals Salt Lake was ranked 1st in Bio-Medical Waste Management, 2nd in Operational Excellence & Time Management, and 2nd in Patient Services.
AMRI Hospitals Dhakuria, Mukundapur, and Bhubaneswar have been awarded accreditation from the National Accreditation Board for Hospitals & Healthcare Providers (NABH). The accreditation body was set up under the Quality Council of India Certification. NABH has an exhaustive healthcare standard for hospitals and healthcare providers, consisting of stringent 600-plus elements from both patient-centred standards and organisation-centred standards a hospital needs to get the recognition.
AMRI Hospitals Dhakuria, Salt Lake and Bhubaneswar have been awarded accreditation from the National Accreditation Board for Testing & Calibration Laboratories (NABL), from the autonomous body under the Government of India's Department of Science & Technology, making AMRI's labs at par with any other accredited laboratory around the world
AMRI Hospitals-Mukundapur and Bhubaneswar received the Green OT certification for using eco-friendly anaesthetics, which do not contribute to global warming. Green OT, a Make-in-India certification protocol, is aimed at making operation theatres safe and conducive to the environment, using green measures. The certification is offered by Bureau Veritas, a global leader in testing, inspection and certification, in association with Abbott, a global healthcare giant
Armed with the belief that the future will be rewritten by digitization and AI in every sphere of life, the Group has been investing in and putting focus on quality healthcare at affordable cost, aided by advanced digital tools. For the last few years, AMRI Hospitals has been working towards a paperless environment and developing digitalisation infrastructure, which is expected to engineer profound disruption in outcomes by bringing down human errors drastically. With role of technology in healthcare on the rise, AMRI plans to further scale up by upgrading treatment platforms, acquiring and introducing more advanced techniques, and actively looking at more sustainable solutions to decrease carbon footprint.
“Change is taking place not just in healthcare, but in every aspect of our lives. It is inevitable, but sometimes we tend to overlook it because it happens silently, often ‘under the radar’. While the adoption of technology is increasing and digitalisation of healthcare has been happening over the last few years, I believe it can only be scaled up, as earlier treatment platforms are upgraded and more advanced ones are introduced” : Mr Rupak Barua, Director & Group CEO, AMRI Hospitals.
*This story is published by VOH team*
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