Brand In Focus | wellOwise
wellOwise was born to optimize life’s possibilities through better health. The underlying idea is that genes don't have to be our destiny. Our diet and lifestyle has the power to change the fate of our genes and help us lead better and longer lives.
We have been told that the mantra to live a healthy and long life is to-eat well, lose weight and exercise more. There is a big gap in this conventional wisdom. It does not account for our individual variability in our genes and the functional diversity of our environment and lifestyle. Each of us are unique and so is our diet, lifestyle and habits. What is good for A might not be good for B, and vice versa.
The generalised and reactive approach to health has led to the epidemiological shift in the disease landscape, making lifestyle disorders the biggest epidemic of our times.
wellOwise takes a hyper-personalised and proactive approach to health, bridging the lacuna and helping us optimize our destiny.
wellOwise challenges the status quo of health. It provides a precision approach to health in order to optimise one’s health for the better. It takes into account differences in genes, environments and lifestyle, and formulates treatment and prevention strategies based on one’s unique background and condition. In short, brand wellOwise is a pioneer when it comes to ushering precision health to life for better health outcomes.
An AI (Artificial Intelligence) driven integration of unique data points, actionable insights, and personalized recommendations delivered through digital health tools makes the wellOwise approach unique and powerful. wellOwise is the first precision health startup that offers end-to-end personalized solutions for effective prevention of chronic diseases with a view to enhance overall wellness.
VISION
The organization envisages a future where people live up to their full potential, where chronic diseases are prevented before onset and where best medicine is to teach people not to need it in the first place.
MISSION
The team is committed to helping people live better and longer by preventing lifestyle disorder before onset, and helping clinician understand the causality of disease using a precision diagnosis approach.
BELIEF
The brand rests on the conviction that 80% of chronic disease can be prevented by simple dietary and lifestyle changes guided by one's unique genetic makeup and lifestyle. Small but sustainable changes in diet and habits can lead to landmark changes in your health for good.
Manish Kumar (Founder and CEO) is a computer engineer (B.E from N.S.I.T) by training and has an MBA from Oxford University. He has over 15 years of experience in helping companies transform digital technologies into business solutions. Manish has worked with global brands like AIG, TCS and XL Caltin, across insurance, finance and healthcare sectors. Prior to founding wellOwise, he was helping startups in London on growth and go-to-market strategy. He firmly believes that user-centered design driven by scientific data has the potential to revolutionize human health.
Dr. Saher Mehdi (Founder and Chief Scientist) is a scientist-turned-entrepreneur with keen interest in understanding the genetic and epigenetic basis of human health and disease. She is trained as a molecular geneticist and has over 14 years of research experience in studying molecular mechanisms regulating stress and ageing in humans. Prior to founding wellOwise, she was investigating ways to epigenetically enhance the regenerative capacity of the heart. Saher believes that genomics backed health data can empower people to lead better and longer lives.
The brand’s overarching purpose is to revolutionize the way the world thinks about health. The team wants to create a healthcare system where people are not categorized in boxes of disease or symptoms. Instead, their health is optimised through a holistic approach centred around personalization.
At wellOwise, teamwork makes the dream work. The brand conviction is that the homeostasis of a team can only be maintained when all the individual team members work in sync with each other. “None of us can know it all but together we all can know a lot”, in the words of its leadership.
1) 2020: Free Mental health chat platform to cope with social isolation during Covid times.
2) 2020 - COVID-10 self-assessment tool.
3) 2021 - Vaccine slot locator feature on wellOwise app - pin code-free automatic vaccination slot finder near you to help you get vaccinated timely.
4) 2021 - ReCOVerWise Program : An evidence based dietary and supplementation recommendation to recover from post-covid symptoms.
1) Created a community of + 70k health enthusiasts on various social media platforms.
2) Developed wellOwiseRx app - one of kind genomic resource and tool for clinician to bring precision diagnosis into their clinics.
3) Launched Precision Diagnostic program to help clinician's understand the molecular causality of disease and provide personalised treatments for each patient.
4) Launched ReWise program - a preventive health program that provides insights into your key health concerns and gives personalized dietary and supplement recommendations to improve overall wellness.
5) wellOwise app for health, food, mood, and poop tracking and personalized health coaching.
1) Only company in India to win the prestigious Illumina accelerator grant for developing personalised therapeutics for Epilepsy.
2) Seed funding from MietY grant awarded by IIITD
The brand leadership is working towards making precision health mainstream both for people at large and also for the providers. There is a need to create awareness to enable people to realize the benefits of evidence based personalised approach. At the same time there is a need to empower clinicians with tools to accelerate precision diagnosis in clinics. These are the immediate goals in the brand’s crosshairs.
Manish - "The future of health is personalised and data-driven".
Saher - "Don't wait for symptoms to appear. Know your risk and act upon them to live better and longer."
*This story is published by VOH team*
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