Brand In Focus | Karkinos Healthcare 

DEMOCRATIZING CANCER CARE

Karkinos is connecting cancer patients with every point of the quality cancer care continuum through an empathy driven and digitally empowered network. 

 

MEET BRAND KARKINOS 

Karkinos Healthcare is a comprehensive oncology platform that provides world class cancer care closer to the patients’ home. The brand is on a mission to build a future where no one is deprived of cancer care due to lack of access or affordability. Founded by a panel of eminent & renowned doctors from India and abroad, the Karkinos delivery paradigm has been designed around bespoke solutions that address clinical needs through a digitally enabled distributed network that connects patients with every point of the quality cancer care continuum

 

THE CONTEXT 

It is estimated that there are 2.25 million cases of cancer in India every year, which doubles every 10 years. Three quarters of these cancers are detected in the late stages and mortality rates are devastatingly high because of lack of access to standardized cancer care. Whilst Indians are at the forefront of medical research in the West, India as a country is a laggard in researching and curing the condition. 

 

THE DISRUPTION 

Karkinos Healthcare plans to address these problems with an end-to-end technology platform that coordinates every value point along the cancer care continuum minutely and deftly: Medical centres for the treatment of complex cancersresearch center which leverages technologies such as genomics, synthetic biology, sensors… and AI to analyze data and leading to the development of affordable cancer interventions. The fundamental principle of Karkinos Health is the democratization of cancer care in a participatory fashion with existing health providers, researchers and technologists.

 

BRAND DNA 

VISION 

To ensure no one is kept out of the cancer care ambit due to affordability or accessibility issues. 

MISSION 

To decentralize, democratize and deliver seamlessly managed healthcare to all cancer patients equally - while progressing care systems for tomorrow. 

VALUES

EMPATHY: Keeping the patient in the centre of all decision making.

EQUITY: Equal treatment for all.

INTEGRITY: Transparency, honesty and accountability.

OPEN-NESS: Listening, adapting and experimenting. 

INTENT: Right attitude keeping the community in mind. 

 

PHILOSOPHY

“Our customers are at the core of every decision we make as eliminating cancer is a personal mission for each one of us. We are a purpose driven, technology backed oncology platform that not only views cancer as a clinical problem, but also as an access, awareness and a data problem. We strive to create an ecosystem which will be a model for healthcare delivery around the world.”

 

PERSONALITY 

1) Agility

2) Compassion

3) Sincerity

4) Innovation 

 

AT A GLIMPSE

THE KARKINOS END-TO-END CANCER CARE DELIVERY CHAIN

THE KARKINOS SERVICE BOUQUET 

Wellness Screening

1) Screening for Cancer

2) Body Mass Index, Diabetes & Hypertension

3) Clinical Examination for Colorectal, Oral, Breast & Cervical

4) Health & Wellness Counselling by General Physician, Care Coordination for further treatment

5) Risk Assessment for the Seven Non Communicable Diseases
 

Expertise at every step

1) Supported by Karemitra to assist patients through every step of the journey

2) Oncologists

3) Tumor Board

4) Experienced Practitioners

5) Lab & Histopathological Services

6) Daycare Chemo Service

7) Palliative Care

Digitally Personalized Care 

1) Digital technology to help you through treatment

2) Personalised experience

3) Tailored support

4) Remote monitoring

5) 24X7 Care Team

6) Seamless remote patient-doctor communication

7) Secure and effective control over Your medical data

 

BRAND USP’s

The Karkinos healthcare is a platform rests on the following robust pillars

1) State of the art technology curated for oncology. 

2) Knowledge network with medical protocols, surgical skills, digital pathology center and distributed care centers.

3) Substantive portion of the economic interest accrued will be deployed across similar societal causes and in advancement of research, education, and patient care.

 

LEADERSHIP QUOTE 

 

  Dr MONI KURIAKOSE 
  CEO, Karkinos Kerala, capturing the crux of the Karkinos crusade.

"To control the ever growing cancer burden the cancer care expertise needs to be integrated with primary healthcare. Technology can facilitate that integration.”

 

 

 

*This story is published by VOH team*

Partners & Associate