Brand In Focus | BPL Medical Technologies
Med Device and tech leader BPL Medical Technologies is making India shine at the highest level.
BPL Medical Technologies is an Indian multinational spearheading pioneering efforts in medical technology and innovation. The brand is credited for developing India’s first ECG device, first in-hospital defibrillator and public access defibrillator. Its speciality areas cover Cardiology, Critical Care & Surgery, Imaging, Mother & Child Care, Home Care and Consumables. The product range features innovations such as ECG’s, Defibrillators, Anesthesia Workstations, Patient Monitors, Ventilators, Infusion Pumps, Surgical Diathermy, Oxygen Concentrators, Ultrasound, Surgical Imaging, Diagnostic & Digital X-Rays, Foetal Monitoring & Colposcope, NICU and Home Care devices.
With a legacy that stretches all the way back to 1967, BPL Medical Technologies has remained synonymous with trust since inception. With 14 offices across India and a 600 personnel strong customer care team spread across the farthest corners of the country, the organization remains committed to bringing prompt, quality and empathy-first solutions within the reach of the common man.
The brand’s products and services can be explored at length on its website: https://www.bplmedicaltechnologies.com/about-us/
Mr. Sunil Khurana, CEO & MD BPL Medical Technologies, has spent nearly 3 decades in healthcare, and specifically in Medical Device industry. The visionary leader always wanted to create an Indian multinational company in this space, a motivation that led him to join BPL Medical Technologies as CEO & MD in 2013. BPL Medical Technologies has come a long way since that day in terms of products and service offerings. Mr Khurana’s sensitivity and concern for the needs and urgencies of the end-user has reflected in every thought and action, and translated into the trust and confidence of customers over the long and milestone-rich journey. Today, Mr. Khurana and his teams are focused and poised to take affordable Healthcare in India to the next level - a commitment that is opening up unchartered territories and possibilities for not just the organization, but the entire ecosystem.
With its commitment to ‘Making in India’, the brand lets its clients experience great quality at unparalleled value at every step and in every product and solution. The high standards of product performance has made the brand name a go-to option for hospitals, clinics and practising physicians across the country.
The brand’s products and systems are certified by national and international quality agencies. Its products are manufactured in an 13485 : 2016 certified facility that conforms to global standards of quality assurance and best practices.
To further strengthen its commitment to Anaesthesia and Critical care, BPL Medical Technologies acquired UK based Penlon Ltd. in September 2015, a global leader in the segment. Collaborations with the best brains across the world – along with their high capacity manufacturing facilities – bring to BPL’s customers the latest technologies at affordable prices.
BPL Medical Technologies Pvt. Ltd., erstwhile Medical Devices Business division of BPL Limited (a company promoted by visionary Mr. TPG Nambiar) has been a pioneer in the Indian medical devices space since 1967. The company’s registered office and head office is located in Bangalore, Karnataka, India. In 2013, the Medical Devices Business division was carved out of BPL Limited into BMTPL through business transfer following which Goldman Sachs invested into BMTPL as a majority shareholder.
To be the preferred and trusted medical technology company, setting the highest standards on products and services, delivering affordable solutions to the last mile in markets served, with a commitment to customer centricity and ethical business practices.
The company’s core values provide the context for its culture and guide it through its everyday actions. They are the pillars on which its vision stands. The overarching purpose is to ‘Help Save Lives’, and is articulated in the company premise: BMTPL CARES.
Some of the pillars of its Values System are :
The team believes in upholding its commitments, striving for the best in quality in whatever it does. The organization drives on innovation, steadily building value for its customers - internal & external – to pursue its pledge towards Customer Delight.
Every team member is a Champions of the Company and is driven by the common goal of ‘Helping Save Lives’ - be it taking ownership, remaining committed (from start to finish) in doing what is right, going the extra mile or striving to create a positive impact in everything they do.
The team believes in listening, sharing, being open to people, valuing their individual strengths and leveraging them to further the organizational goal. Members are charged up to empower people with the right environment, efficient tools, and opportune learning platforms to nurture a passionate team that in turn respects the organization & its goals.
Teams are driven to uphold the ethics & values of BMTPL in every action and decision of theirs. Goals are pursued with honour, integrity, trust, and fairness towards employees, customers, the business and the Country.
Challenging the status quo, racing against the competition, constantly striving for excellence, finding & discovering fast & smart solutions and continuous improvements and re-engineering the self – each of these goals is driven by SPEED, of thought, creation, service, delivering on commitments and exceeding expectations.
FEATHERS IN THE CAP: Awards and accolades
BPL Medical Technologies was conferred the prestigious Frost & Sullivan 'Customer Value Leadership Award 2016' in the India medical device technology category. The organization has also been conferred an award for 'ET Best Healthcare Brand 2021'. In addition, it has been recognized with 6 awards for Medical technology innovation. The company was earlier awarded the prestigious Frost & Sullivan Best Practices Awards in 2011 for 'Market Share Leadership in the Value Segment of ECG devices'.
A new project was initiated at the beginning of the year 2019 to develop an Indian Oxygen Concentrator, which was successfully implemented. Efforts from our strong R&D team professionals along with strong technical and clinical validations, we came up with a world-class product which beats our expectations and experience of more than a decade in this field. Our product was commercially launched in January 2021, and its technology is licensed to Bharat Electronics Limited (BEL) in order to enable the high volume production of medical devices in India. With this initiative, we are aiming to resolve the oxygen supply problem of the country during the pandemic.
RISING TO THE COVID CHALLENGE
As COVID-19 cases in India dramatically spiked during the first and second waves, many of the COVID care centres and healthcare institutions in India ran out of oxygen supplies and beds. The problem was noted during the peak of the first wave in September 2020, and then on a much larger scale during the peak of the second wave, in April and May 2021. The situation prompted the leadership to undertake an initiative of - “Solving India’s oxygen problem in the second wave of the COVID-19 pandemic” to provide high quality, affordable oxygen concentrators.
WHAT’S NEXT : The Futurescape
Dwelling on the unfurling horizon, Mr. Sunil Khurana says,
• “The focus at BPL Medical Technologies has always been on developing products with Indian customers and ecosystem in mind and we will continue this roadmap in 2021 to develop new products to better suit the requirements of our country.
• The Government scheme of PLI is a step forward to fast track more and more Make in India Medical Devices and depending on how this scheme pans out we will accelerate our efforts in this direction to make more products under the PLI scheme.
• We also expect Nursing Homes market demand which has been muted due to Covid19 to pick up a good pace in 2021. There, we have a well-diversified portfolio of product offerings which cater to most of their needs.
• Our continuously expanding network of sales and service manpower ensure timely support to our customers across remotest parts of our large country.
• We also see a huge opportunity to export our products to neighboring countries and have made significant progress in terms of registering our products in several developing countries and are focusing on expanding our business in these geographies.
• Moreover, with Covid19 learning we expect Government spending in Healthcare to increase the overall size of Medical Devices market in India.”
SENSITIVE TO SOCIETY : CSR endeavours
BPL Medical Technologies has supplied oxygen concentrators to several world renowned organizations to reach COVID centres. In addition, BPL Medical has partnered with the ICICI Foundation to provide oxygen concentrators in across the Himalayan Belt and Tribal Areas in India, along with providing a specialised skill training module on the installation and servicing of oxygen concentrators, which will help in skilling lesser privileged youth to service oxygen concentrators.
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