ON POINT

Mr. Nitin Gupta’s visionary leadership is boosting efficiency, accessibility, safety & satisfaction to the healthcare terrain - by transforming the point of care ultrasound dynamics of the country. 

Mr. Nitin Gupta, Country Manager at FUJIFILM SonoSite India Pvt Ltd, is a healthcare professional with 20+ years of proven track record in Medical Devices domain. He carries deep expertise in managing channel Sales & Operations , Cross functional teams in matrix structure and delivering growth consistently. Some of his strength areas comprise establishing and managing country wide sales, defining strategies, devising operational frameworks and delivering on all business metrics in synchronization with the overall organizational goals & vision.

ESSENCE OF THE PERSONA

We begin the journey of chronicling Nitin’s story by endeavoring to capture the essence of his personal and professional contours briefly for our readers. Mr. Gupta obliges spontaneously : 

“I have been associated with the medical device industry from past 25 years and have gained rich experience in varied challenging roles and currently heading the Indian subcontinent business for Sonosite, a US based subsidiary of Fujifilm Company since September 2015.

Fujifilm Sonosite is the world leader in point of care ultrasound having more than a decade of direct presence in India. Sonosite’s product family has significantly expanded over these years to include a wide range of powerful point-of-care ultrasound solutions enhancing quality of care, patient safety, cost reduction, efficiency, and patient satisfaction. The company has a solution to fit every ultrasound need in any point-of-care clinical environment.”

THE BIG IDEA 

Leaders like Mr. Gupta tend to be driven from the core. We are naturally curious about the forces fueling his own life philosophies and mantras. What is the big idea that defines Nitin? Take it from his own words…

“Employee empowerment & customer centricity are the two key success factors in all my actions and decision making. Since beginning I always wanted to serve in the healthcare space as it resonates with my zeal for purpose driven ethical performance. This shaped up my career well in medical diagnostic imaging during my early professional years. Being honest to customers, think differently and be a solution provider to team are the few prime focus areas in my routine professional interactions.”

THE EVOLUTION CURVE 

Every journey has its turning points and defining moments. What were Nitin’s inflexion points? We probe into the theme, wondering if there was any specific person or incident that altered or inspired his journey, taking it to the level it is today. He responds reflectively… 

“Since ages accessibility to quality medical care has remained a challenge in our country. I got to experience this during my first year of graduation when I lost my father due to cardiac issues. That’s when I started to think deeply on how I can contribute in solving this or be worthy to the society, which resulted in my first endeavour in healthcare sector & from there the journey started!”

THE BIG GOAL 

What are some of the biggest cross-hairs on Nitin’s horizon? What are the big challenges he plans to solve with his team of experts?

“Currently we are working towards creating awareness around the utility of Point of care ultrasound and wish if every clinician can adopt this imaging tool efficiently to diagnose patients or to alleviate their pain via performing guided procedures. We imagine a world without barriers, empowering clinicians with immediate answers for any patient, anywhere, anytime”, answers the idea champion, with steely conviction in his tone. 

THE DIFFERENCE HE IS MAKING 

Nitin is overseeing a big shift in the point-of-care Ultrasound landscape of the country. He elaborates : 

“Our training workshops, Sonosite Institute – dedicated website for our end users, and SonoAccess app – no cost Ultrasound app,  go above and beyond anything in the industry. 

Till date we have touched more than sixty thousand clinicians with our educational endeavours across India and subcontinent region.

This non-invasive, non-ionizing, head to toe imaging modality has capability to do wonders & save many more precious lives. The medical challenges we face require nothing less than our very best, our most innovative and imaginative solutions. Sonosite POCUS initiatives are at the front lines of today’s most pressing medical issues. As COVID-19 continues to overwhelm our healthcare systems, Sonosite solutions are a trusted tool in performing accurate lung and cardiac imaging in patients.

A WORD ABOUT VOH

We are grateful for a brief but illuminating window into the life and impact of a true idea leader like Nitin Gupta. As we log off the engaging interaction, we request the idea leader to share a word or two about Voice of Healthcare, and how endeavors like leader profiles are helping add direction, inspiration and positive energy to the healthcare ecosystem. He responds generously….

“Voice of Healthcare has come up with the great initiative that brings together unique ideas from different industry leaders who share their diversified perspectives and rich thoughts from across the healthcare segments. I wish VOH many success in this endeavor and urge them to continue doing the great work.”

*This story is published by VOH team*