Brand in Focus | NirogGyan
Brand NirogGyan is empowering patients with meaningful visibility into erstwhile arcane medical reports, amplifying healthcare outcomes exponentially in the process.
NirogGyan provides a unique patient engagement platform for healthcare providers that simplifies the medical reports & health data of patients with personalised content and design driven products - providing exceptional education, engagement & experience.
The brand’s smart products [Report - Video - App] cover over 250 biomarkers, and have touched 5 million lives across 40+ clients (like SRL, 1mg, Max) so far.
NirogGyan's brand personality can be described as:
Innovative: The team believes in keeping it simple, yet innovative and modern, in a tough industry like healthcare.
Patient-centric: No matter how B2B the format, the products are always ‘human first’: Made for the person who matters the most in healthcare - the Patient.
Reliable: The team makes client satisfaction a non-negotiable priority. The positive word-of-mouth in the Indian industry speaks for itself.
Visionary: NirogGyan supports the United Nations Sustainable Development Goals (SDGs) that aim to achieve Universal Health Coverage by 2030. They believe in ensuring access to quality essential healthcare services and medical information for everyone, regardless of their ability to pay.
Vision: To empower every individual with data-driven health awareness and engagement.
Mission: To provide user-friendly and data-driven products for healthcare providers that simplify medical reports and make them more understandable and actionable for patients and doctors.
As a healthcare consultant Shweta Gandhi – The brains behind the idea, she is a former healthcare consultant, who worked on various projects with medical giants before identifying this need-gap, spotted gaps in clinical diagnostics, especially on the delivery or patient side. After observing a time-crunched physician checking her mother's lab test report to diagnose sleep apnea, the penny finally dropped : The report is not yet doing its basic job, because all that it contains is some numbers splattered across a piece of paper without any clarity or roadmap for the user. All that rich data was just waiting to be decoded intelligently, so that it could become actually beneficial for the student. Indeed, to every stakeholder in the care ecosystem, if one took the holistic view.
Goodbye job, Hello grind. With Joyneel's help, Shweta conducted an extensive 3 month-long primary and secondary market research in Delhi NCR, and went on to build the MVP - the first functional Smart Report.
Digital platforms have come a long way when it comes to providing patients with 24/7 access to critical data and same-day lab results. But viewing raw data rarely translates to extracting optimal value from it. And with Gen Z beginning to age into the healthcare engagement cohort, it’s likely they will increasingly demand personalization, relevance and access, as has been the case with all sectors. Most people are anxious and ill-informed while going through medical reports (as they've traditionally been made just for doctors), leading to a not-that-great checkup experience and suboptimal health outcomes.
The question that Shweta & Joyneel (married couple running the show at NirogGyan) had been asking themselves since a decade was simple, yet profound: How can we connect this data back to the patient in a meaningful way?
Born through personal crises, NirogGyan responds to the challenge by replacing traditional medical reporting and one-way doctor-patient interaction with a Patient Engagement SaaS for Healthcare Providers that measurably improves health outcomes, amongst other collateral benefits.
◉ Expertly crafted Smart Reports that can be PDFs, images, or dynamic web pages, instantly accessible on any device
◉ Very few companies provide similarly personalized insights on the health status, risk factors, lifestyle, and more for each patient based on their test results, with the help of data visualization and natural language generation
◉ A strong B2B focus with multi-template and multi-language options, whitelabel marketing, corporate health dashboard and risk calculators to cater to different needs and preferences of their clients, while causing zero change in their workflow
◉ The only startup leveraging cutting-edge Generative AI to create personalised & conversational medical report explainers"
Quick profile of NirogGyan leadership
Shweta Gandhi — Business Development
Education: MBA, IIM Indore & B Pharma
Work experience: IQVIA, GSK Pharma
Shweta combined her domain knowledge, work experience and passion for Yoga to think up 'biomarker visualisation and storytelling'. She's B2B Sales + Relationship management + Market Research + Medical Content curation, all rolled into one.
Joyneel Acharya — Product & Marketing
Education: MBA, IIM Calcutta & Comp. Sci., BITS Pilani
Work experience: GSK, Mahindra, Galytix (early employee of insurtech startup)
Generalist Joy has brought the product to its current form and loves handling diverse (both tech & non-tech) but talented teams since quite a while now.
This year is dedicated to two flagship products :
1) Viz App (Wikipedia meets Instagram meets Smart Reports): An all in a mobile-first webapp.
2) AI Video Reports: The brand essence is all about personalising diagnostics-driven patient journeys and delivering outstanding customer experiences. Techies, designers and doctors have therefore converged to pioneer this new product by partnering with Generative AI startup PixAnimate.
But that’s not all.
After tasting success in India over the past 2 years and some overseas clients acquired organically, the team is now focusing on building a robust GTM that can help it establish a dynamic presence in global markets.
• Tide 2.0 grant
• Accelerated by Upekkha, Incubated in Reliance Jio GenNext and the US Embassy in India
"Through deeper integrations with top healthcare providers across the globe, we’ll make sure that no preventive or chronic user has unanswered questions around must-know personal information. In the age of ChatGPT, if we can know health statistics in a jiffy, then why not understand and control our health data better?”
*This story is published by VOH team.*
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