The Brand Story
Founded in 2012 by visionary entrepreneur Anu Moturi, Kriya Medical Technologies is a dynamic force in the medical device industry. With a focus on bridging healthcare gaps through innovation, Kriya embodies a commitment to making healthcare accessible and affordable. The company’s essence is deeply rooted in its ability to balance affordability with quality, creating solutions that impact millions of lives across India and globally.
The Big Idea
Kriya was born out of a personal drive to address the global disparity in healthcare access. Anu Moturi’s global experiences and the loss of her father to diabetes inspired her to build a world-class ecosystem for medical technology. The idea was simple yet powerful: to provide innovative, affordable, and high-quality medical devices that could transform diagnostic outcomes and patient care, particularly in underserved regions.
The Need Gap Kriya is Fulfilling
Kriya addresses a critical need in healthcare—the lack of affordable yet high-quality medical devices and diagnostic tools. The company's products, ranging from diabetes care solutions to molecular diagnostics, are designed to be both accessible and efficient, making healthcare solutions available to the masses. Kriya fills the gap in the market by offering innovative, cost-effective tools that can be deployed across urban and rural settings alike.
USPs/UBPs
Kriya’s unique selling propositions are its ability to combine innovation with affordability and its focus on creating patient-centric products. The company's molecular diagnostic kits, such as the KRIVIDA Novus and the Krivida Trivus Respi Panel, stand out for their quick turnaround times, precision, and ease of use. Additionally, Kriya’s diabetes management solutions enhance patient experiences by offering practical, user-friendly devices.
Vision–Mission–Philosophy
Kriya’s vision is encapsulated in its mission to “Touch a Billion Lives.” The company strives to improve healthcare access by developing affordable and innovative diagnostic solutions. This mission is driven by a philosophy of patient-centricity, affordability, and uncompromising quality. Kriya’s efforts are not only about developing products but about transforming the healthcare landscape and impacting the lives of patients globally.
Brand Leadership
Anu Moturi, Founder and CEO, is a trailblazer in the medical device sector, one of the few women leading in this industry. Her background in manufacturing and supply chain management, honed during her time at Ford Motor Company, has been instrumental in Kriya’s operational success. Her decade of experience in China also shaped her understanding of the medical device landscape and its global needs. Under her leadership, Kriya has grown into a world-class player in medical technology.
Innovative Initiatives and Future Milestones
Kriya has developed a wide array of products that have significantly impacted healthcare. Some of its flagship offerings include:
• KRIVIDA Novus, an RT-PCR kit capable of detecting SARS-CoV-2, including the Omicron variant.
• Krivida Trivus Respi Panel, which can simultaneously detect RSV, Influenza A & B, and SARS-CoV-2 in just 30 minutes.
• Diabetes Care Solutions, including insulin syringes, pen needles, and safety lancets designed to improve patient care.
Kriya continues to expand globally, with recent achievements such as receiving the Medical Device Single Audit Program (MDSAP) certification, allowing it to enter new markets in the US, Canada, Brazil, Japan, and Australia. Upcoming milestones include further expansion of its product portfolio and deepening its global presence.
Honors/Awards
Kriya Medical Technologies has been recognized for its innovation, receiving the MDSAP certification, which validates its commitment to high regulatory standards across multiple global markets.
Leadership Quote
“My dream was to create a system for innovation and manufacturing that addresses the cost, quality, and accessibility of medtech solutions. I wanted to make patient-centric products that could truly impact lives,” says Anu Moturi, reflecting the passion behind Kriya’s mission.
Kriya Medical Technologies continues to push the boundaries of medical innovation, delivering products that are not just solutions but life-changing tools for patients worldwide.