By - Simiran Choudhary
8 Feb 2024
The Pharma Giant Merck’s MSD Indian Affiliate has broken ties with Digital Marketing Agency Schbang, which was one the companies involved with Hautterfly in Actor and model Poonam Pandey’s Fake Death Stunt due to Cervical Cancer. To create Awareness for Cervical Cancer.
Her well-planned move to sensitize the community to Cervical Cancer has misfired the Actor as well as the marketing companies involved in the stunt.
Also, received a lot of criticism on social media.
Earlier on 2nd Feb Poonam Pandey’s team posted on Instagram that the Actor had died due to Cervical Cancer and later on Pandey, came live on Instagram, stating that ‘I am alive’.
On the next day, Schbang officially claimed that, Yes they were involved in the campaign with Hautterfly. To generate awareness regarding Cervical Cancer.
Talking about MSD, they previously collaborated with Schbang to promote the HPV vaccine. But now the MSD has discontinued the contract with Schbang and clarified that MSD was NOT INVOLVED in Poonam Pandey’s fake death stunt.
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